PPC & Adwords

Why Paid Advertising?

If you’re tired of waiting for calls to come in, paid advertising might be the solution. We offer paid advertising management services for those businesses that want to get aggressive with their business growth. Paid advertising is an expensive upfront initial cost, but with the right campaign manager, you can earn significantly more than what you invest.

Paid advertising not only allows our team an opportunity to drive more sales and more business for you, but it also presents a chance to collect more data on your ideal target audience and what keywords your buyers are using to find your products. We use this data in our ongoing strategies to optimize further and decrease your ad spend by even more.

Our dedicated experts will help you resolve the complexities of paid advertising platforms like Google Ads. We will set up, manage, and optimize your campaigns to help you acquire clients faster.

Pay Per Click

PPC (Pay-Per-Click) is a widely used form of advertising where you pay for each click on a keyword you bid for, based on your budget and the competition for that keyword. The cost per click depends on how many others are bidding for the same keyword. Typically, the highest bids win the clicks. These clicks drive traffic directly to your website.

So, engaging in a PPC campaign is bidding on a series of keywords that when clicked, will take the user to your shopping or blog page, or whatever other digital property you are trying to drive traffic to. As of now, PPC campaigns appear to be the most popular type of campaign out of any of them.

Many people choose PPC campaigns because they give you a lot of control over how much you spend on each keyword and they allow you to optimize the campaign by cutting or promoting keywords based on how well they are performing. We are experts at the creation, maintenance, and optimization of PPC campaigns on all platforms.

Types of PPC Advertising

While PPC advertising as a category is clearly the most popular, there are various types and platforms for PPC advertising that you should know the difference between before enlisting us to manage your PPC advertising.

Google Ads

Google has one of the largest sources of user data available to mankind. Their keyword volume and bidding data is unmatched. There are very few niches where Google Ads is not effective. For all others, leveraging Google Ads is essential if you want to take an aggressive approach to grow your business and attract clients quickly.

Facebook Ads

Facebook ads are great, but you should ensure that you have the right audience. Facebook has tons of user data and a pretty easy to use dashboard to allow for the easy setup of campaigns, but their ads will only be suitable for a certain segment of the population.

TikTok & Others

TikTok ads can be highly effective, but they’re best suited for targeting a younger, more dynamic audience. While the platform’s creative video formats offer great engagement opportunities, its user base skews toward a specific demographic.

If your product appeals to a broader audience, Tik Tok may not be the best solution since most users on Tik Tok are young people of ages between 14 and 34 years

Bing Ads

Bing and other platforms aren’t as popular as Google and Facebook ads, but they are still important. Due to the lack of competition that you might experience on these platforms, it could very well be worth your while to put up cheap PPC campaigns in the hopes of finding a little value instead of high volume.

We are ready to take your call and we can answer any questions that you might have about PPC and other forms of advertising that we can help you with.