Social Media Marketing
Why Social Media?
It’s no secret that people are more attached to the electronic world now than ever at any point in history. It even seems that most people get their news almost entirely from social media.
The increased amount of time that each person now spends on their phone or social media apps each day presents a unique opportunity to position your brand in their everyday lives.
Some brands have already made this a reality with great success, while others are lagging behind and some don’t even bother creating accounts. Social media is a fantastic tool that people engage with and listen and for businesses not to use this to their advantage almost seems reckless.
If you’re new to social media marketing or unsure how to start, we’re here to guide you. We’ll help you develop a strategy to tap into social media’s immense potential and turn it into lasting success for your brand.
Social Media Platforms
With so many social media platforms available, you can choose the ones where your customers are most likely to be active.. We will be sure to talk about each of these options with you to allow you to make the best decision possible for your business.
Facebook is one of the original social media groups and their access to wide databases worth of user data is appealing from an advertising standpoint. This is also a great platform for local clients who want to be found based on proximity. Facebook Marketplace does take distance from queries into account, so having a presence here is crucial, especially for local businesses.
Twitter also has a lot of data available to them and you’ll typically find that younger, more college-aged kids use Twitter. Twitter has shown to be a great advertising platform for events and other exciting news that needs to be shared.
LinkedIn is a bit more serious and aimed at professionals, but it’s a great place to connect with decision-makers at other companies if you are running a B2B business that depends on business leads.
Pinterest is one of the most innovative and fastest-growing social media sites out there and it provides a heavy element of visual stimulation along with the customizability that customers want.
Google+
Google+ is the least used out of any of these, but it is still very important to set up for your business since Google loves when businesses have profiles on their own properties.
Instagram is one of the largest apps in the world. You can do anything from marketing to purchasing clothing to interacting with your favorite creators. We consider this a must have profile just because of the sheer number of active users on it.
Smart Engagements
To succeed with social media marketing, it’s important to focus on the platforms your customers use most. Having accounts on all platforms is not necessarily the solution as the key is to focus on the most productive ones. We will identify the best suited platforms for your business and tailor strategies to grow your brand.
Customizable Solutions
Social media marketing strategies depend solely on your target audience, offering flexibility to create tailored solutions. We customize these strategies to help you understand your customers better, including their habits and preferences. This insight helps to grow other areas of your business, like product development and advertising, making social media efforts impactful beyond the platforms themselves.
Ready to boost your business through social media? Our experienced team will create a custom strategy aligned with your company vision. Contact us today for a free consultation that will enhance your online presence and engagement.